Play Like a Champion Today sees coaching as a youth ministry. The coaches’ primary role is to serve children to fully develop their human potential as God’s daughters and sons. The ministry of coaching involves protecting the joyful dimension of sports as competitive play and the educational dimension of sports as fostering children's physical, social, moral, and spiritual development.

Coaching as Ministry clinics train coaches to:​​

• Make sports fun for all of the players
• Create a welcoming and inclusive team environment
• Develop the mind, body, and soul of their players
• Set mental, physical, and moral goals with young athletes
• Build a team in which all children feel accepted and cared for
• Give children a sense of ownership and control of their sports experience.
• Re-define winning as the achievement of team-set goals
• Build lasting, strong relationships with parents

All Play Like a Champion coach clinics utilize the GROW approach.

• Goals + Relationships + Ownership = Winning

Using the GROW approach, coaches leave Coaching As Ministry clinics with the preparation required to build a team that succeeds on the field, and to guide young athletes to mature into people with strong moral fiber and healthy lifestyles. Results show that the Play Like a Champion Today approach to coaching leads to an improved sport experience for all:

• Children are happier in sports and stay active for more years in sports.
• Coaches gain an increased sense of pride in the work they are doing as ministers of the church.
• Parents report greater satisfaction with their child's youth sports experience.
• Officials feel respected and appreciated.
• League administrators enjoy the benefits of having professionally prepared coaches committed to the distinct Catholic mission of their league.